The year was 2011, and the husband and wife team of Matt and Tiffany Rogers were on a
mission. As owners of Everyday Eclectic
, the Chattanooga, Tenn.-based couple created handmade bath, body and home products using all-natural ingredients, and wanted to produce a food-related product using the same philosophy.
So the research began. Being a fan of nostalgic soda fountains and soda in general, they (along with partner Shawn Clouse) settled on producing soda. Thus Pure Sodaworks
Offering a variety of flavors
, he admits they had to learn the process from the ground up.
“It was a massive learning curve, there’s not many people doing this.”
Using natural cane sugar and organic ingredients, it was through a lot of trial and error and experimenting that they were able to come up with the proper ratios for the different ingredients.
Once the five original flavors were established, the trio (calling themselves the “Soda Jerks”) sold the sodas from their mobile soda fountain cart at places like the Chattanooga Market and at others events.
However, it wasn’t over yet. Rogers knew they needed to go outside of what people were used to drinking to develop flavors that were fun and unique, as well as delicious.
Taking a page from the gourmet food movement, the Pure SodaWorks trio came up with such flavors like wasabi cucumber (“surprisingly delicious, really good.”) and hibiscus lemon (“who has had a flower-flavored soda before? It’s incredibly delicious and refreshing.”)
There is also strawberry jalapeño, which he credits his partner Clouse for developing.
“It’s a good flavor combination. It has the sweetness of the strawberry and then the heat of the jalapeño sneaks up on you.”
And as for the results? “People are loving our flavors.”
As for Rogers, he is partial to the Apple Pie.
“I’ve heard from a few people they think it’s the best soda they’ve every drank.”
This sentiment feels good to Rogers.
“I feel like we are resonating with people. We are going for that good feeling with our glasses, bottles and logo.”
Pure Sodaworks has also caught the eye of many local restaurants, who want to add something a little different to their drink lineup. Recently, Pure Sodaworks established their own storefront and micro-bottling plant at Riverstreet Makery,
where you can enjoy a glass of soda.
photos courtesy of Pure Sodaworks